Direct primary care (DPC) is a healthcare model where patients pay a simple monthly membership directly to their provider in exchange for access to primary care services without additional fees at the time of visit.

Instead of relying on insurance, this approach removes the middleman and allows for more transparent, predictable, and accessible care. Members receive services such as office visits, preventive care, chronic disease management, and direct communication with their provider, while additional services like labs, imaging, or medications may be offered at discounted, wholesale pricing.

Unlike traditional healthcare, DPC practices generally do not bill insurance, which means patients avoid copays, deductibles, and surprise bills, but are responsible for any care outside the scope of primary care.

It’s important to understand that direct primary care is not health insurance and does not replace the need for coverage for major medical events such as hospitalizations.

Direct Primary Care offers a simple, predictable monthly cost—without the hidden fees and surprise bills of traditional healthcare.

Monthly Cost
Direct Primary Care: $149 - $200 (individual) | $200–$300 (family)
Traditional Insurance: $450–$600+ (individual) | $1,400–$2,000+ (family)
And that’s before you even see a doctor!

Office Visits
Direct Primary Care: $0 (unlimited visits included)
Traditional Care: $150–$300+ per visit

Access to Your Provider
Direct Primary Care: $0 (direct phone, text, and telemedicine access)
Traditional Care: $40–$100 per call or visit

Medications
Direct Primary Care: Wholesale pricing (often $5–$20)
Traditional Care: $50–$150+ retail pricing

Lab Work
Direct Primary Care: $5–$15 (wholesale pricing)
Traditional Care: $50–$200+

Deductibles
Direct Primary Care: $0
Traditional Insurance: $1,600–$8,000+ before coverage begins

The Bottom Line
With Rural Medicine Direct you pay less!

*Prices are market averages